The Wag! Story

Wag! co-founder and CEO Joshua Viner missed his childhood pet, a Shetland Sheepdog named Brittany. Given his busy schedule as a tech entrepreneur in LA, Joshua was worried about committing to a dog of his own and his family and friends convinced him that it wouldn't be fair. The more he thought about it, though, the more passionate he became about making dog ownership easier for busy people like him.

Using his background in building consumer tech companies and scaling them to millions of users, Josh founded Wag! with the mission to make it easier to own a dog. Wag's goal is to be your dog's button on your phone.

Josh connected with Jason Meltzer, Wag!'s co-founder and Chief Dog Officer, and the founder of Surfdog LA, one of Los Angeles' best loved dog walking services. And the rest is . . . Wag!

Wag! has launched their walking service in LA and San Francisco, with other major cities to follow.

With so many apps to help make our lives easier it’s about time that our furry loved ones have an app for themselves on our phones!

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Wag! Co-Founders

Joshua Viner

Joshua Viner

Joshua Viner is Co-Founder & CEO of Wag! Previously, Josh co-founded the Social Discovery Platform Chirpme that scaled to over 50 million users internationally before selling the service. Prior to that, while still in college, Josh launched PageFad that pioneered sports games on social networks, scaling to over 10 million users, and had 5 of the top 10 sports games on Facebook. Joshua lives in Los Angeles, and misses his childhood dog – a Shetland Sheep Dog named Brittany - very much.

Jason Meltzer

Jason Meltzer

Jason Meltzer is Co-Founder & Chief Dog Officer of Wag! A veteran of the dog walking and pet care industries, most recently Jason founded and ran Surfdog LA, a dog walking service in Santa Monica. Surfdog's walkers were ranked the top 5 walkers two years in a row by Los Angeles Hot List. Jason began his career at the age of 13, walking neighborhood dogs in LA's Topanga Canyon. Jason has a German Shepherd /Husky mix named Cosmo.