The Wag! Story

Wag! co-founder and founding CEO Joshua Viner missed his childhood pet, a Shetland Sheepdog named Brittany. Given his busy schedule as a tech entrepreneur in LA, Joshua was worried about committing to a dog of his own and his family and friends convinced him that it wouldn't be fair. The more he thought about it, though, the more passionate he became about making dog ownership easier for busy people like him.

Using their background in building consumer tech companies and scaling them to millions of users, Josh and his brother Jon founded Wag! with the mission to make it easier to own a dog. Wag's goal is to be your dog's button on your phone.

Josh connected with Jason Meltzer, Wag!'s co-founder and Chief Dog Officer, and the founder of Surfdog LA, one of Los Angeles' best loved dog walking services. And the rest is . . . Wag!

With so many apps to help make our lives easier it’s about time that our furry loved ones have an app for themselves on our phones!

Wag! Executive Team

Joshua Viner

Joshua Viner

Joshua Viner is Wag!’s Co-Founder, Board Member and the company’s founding CEO. Previously, Josh co-founded the Social Discovery Platform Chirpme that scaled to over 50 million users internationally before selling the service. Prior to that, while still in college, Josh launched PageFad that pioneered sports games on social networks, scaling to over 10 million users, and had 5 of the top 10 sports games on Facebook. Joshua lives in Los Angeles, and misses his childhood dog – a Shetland Sheep Dog named Brittany - very much.


Jonathan Viner

Jonathan Viner

Jonathan Viner co-founded Wag! as President and Board Member. Previously, Jon co-founded the Social Discovery Platform Chirpme that scaled to over 50 million users internationally before selling the service. Prior to that, while still in college, Jon built PageFad with his brother Josh. Pagefad pioneered sports games on social networks, scaling to over 10 million users, and had 5 of the top 10 sports games on Facebook.


Hilary Schneider

Hilary Schneider

Hilary Schneider is Wag!’s CEO. Most recently, Schneider served as CEO of LifeLock, the leader in identity theft protection. Schneider joined LifeLock before it went public and served through LifeLock’s sale to Symantec for $2.3 billion in March 2017. Prior to LifeLock, she was Executive Vice President of Yahoo! Americas and EVP of Knight Ridder. She received her undergraduate degree from Brown and her MBA from Harvard. Schneider is a dog lover and parent of two Russian Black Terriers, Sadie and Zoe.

Jason Meltzer

Jason Meltzer

Jason Meltzer is Co-Founder & Chief Dog Officer of Wag! A veteran of the dog walking and pet care industries, most recently Jason founded and ran Surfdog LA, a dog walking service in Santa Monica. Surfdog's walkers were ranked the top 5 walkers two years in a row by Los Angeles Hot List. Jason began his career at the age of 13, walking neighborhood dogs in LA's Topanga Canyon. Jason has a German Shepherd /Husky mix named Cosmo.