About Wag!

Wag! creates joy for dogs and those who love them. We invented on-demand dog walking in 2015, and Wag! is now available in 43 states and 110 cities. The mobile app gives pet parents more flexibility to manage everyday life and instant access to experienced and trustworthy dog walkers, boarding hosts, and sitters in their communities.

Wag! services are insured , and every walker and sitter has passed a thorough vetting process before being approved to work on the platform.

Wag! donates a portion of walk proceeds to GreaterGood.org’s Rescue Bank and through this program has provided more than 8 million meals to shelter dogs in the United States.

Wag! Leadership

Hilary Schneider

Hilary Schneider

Hilary Schneider joined Wag! as CEO in early 2018. Previously, Schneider served as CEO of LifeLock, the leader in identity theft protection. Schneider joined LifeLock before it went public and served through LifeLock’s sale to Symantec for $2.3 billion in March 2017. Prior to LifeLock, Schneider was Executive Vice President of Yahoo! Americas and EVP of Knight Ridder. She received her undergraduate degree from Brown and her MBA from Harvard. Schneider is a dog lover and parent of two Black Russian Terriers, Sadie and Zoe.