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Kevin Frisch Joins Wag! As Chief Marketing Officer


Los Angeles, CA — December 11, 2018Wag!, the inventor of on-demand dog walking, has named Kevin Frisch as the company’s first Chief Marketing Officer.

Frisch joins Wag! from Uber where he served as head of performance marketing and CRM for North America and was responsible for acquisition, engagement, and retention of drivers, couriers, riders, and eaters. “His deep experience working with a marketplace community will help Wag! drive brand awareness, increase dog walker and sitter enrollment, expand our services, and scale the business,” said Wag! CEO Hilary Schneider.

“Every day, tens of thousands of pet parents count on Wag! to take care of their pups,” Schneider said. “Kevin shares our vision of bringing joy to dogs and those who love them, and I’m excited to partner with him to accelerate Wag!’s growth and bring our services to more people and their pets.”

Frisch previously was CMO for GSN Games.

“Helping companies scale rapidly and efficiently is my passion,” said Frisch. “As a marketplace innovator, Wag! pioneered a new business model of connecting dog parents, walkers, and sitters with services that make pet parents’ lives easier. I’m excited to join the Wag! team and work with them to help this company reach its full potential.”

To learn more about Wag!, visit: www.wagwalking.com.

About Wag!

Wag! created on-demand dog walking in 2015 and is now available in 43 states and 110 cities. The mobile app gives pet parents more flexibility to manage everyday life and instant access to experienced and trustworthy dog walkers, boarders, and sitters in their communities. Wag! services are insured and bonded, and every walker and sitter has passed a thorough vetting process before being approved to work on the platform. Wag! donates proceeds from every walk to the Rescue Bank and has provided meals to more than 5 million shelter dogs in the United States.

Kevin Frisch CMO small2

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