Wag! Index

The state of the pet services industry in the US by city

The novel coronavirus (COVID-19) has had a lasting impact on everyone, and the pet services industry is no exception. The COVID-19 pandemic has forced pet parents to rethink how they care for their pets and Pet Caregivers are facing unprecedented challenges. Wag!, the #1 Pet Services platform, has helped Pet Caregivers and Pet Parents alike adapt to this ever changing environment with socially distanced services.

What’s happening across the US with pet services?

The data indexes the following:

First, the overall impact of COVID-19 on pet services by showing the week-over-week recovery in pet services (Dog Walking, Boarding, Sitting, Drop-in, and Training) based on a sample of pet service businesses operating on the Wag! Platform. The data set is focused on recovery from the bottom, where only essential services were operating, which corresponds to the week of April 6, 2020. For example, the comparison between the week of July 4, 2020 to the bottom of April 6, 2020 highlights the "recovery rate" of a given city. If a service operating on the Wag! platform completed 18 services in the week of July 4 and 9 services in the week of April 6, the data would show a 100% recovery rate. To ensure a broad enough data set, only states or metros with 100 or more pet service businesses operating on the Wag! platform in 2020 were included.

In totality, this represents approximately 10,000 pet service businesses.

Additionally, we've segmented the data by US city, so you can compare where recovery is taking shape and how that recovery compares across geographies. In the future, we'll segment the data by pet service specific categories, such as outside vs. inside services, travel vs. non-travel, and duration.

Grey wave

Percent improvement from the beginning of shelter in place to present day

Frequently asked questions

What is Wag!?

Is the pet industry growing?

How much is the pet industry worth in 2020?

Where do most pet owners live?

What is the most popular pet in 2020?

Didn't find the answer? Visit our FAQ page

Resources

Socially distanced pet care services near you

Search now

The psychological benefits of sheltering in place with your dog

Read the article

COVID-19 & your pet - resource center

Learn more