While your dog puts in a lot of hard work grooming his own coat, there is still one thing he can't do for himself. Because your pup lacks an opposable thumb, he can't exactly hold a brush and take care of brushing his coat. Brushing your pup's coat on a regular basis helps to remove loose hair, tangles, small mats, dirt, and debris. It also gives you an opportunity to check him over for fleas, ticks, and injuries. One last thing a good weekly brushing does is to help spread your pup's natural oils throughout his coat, restoring its natural shine.
From your dog's point of view, getting his coat brushed regularly may start off being a hassle, but it won't take long before he learns to relax and enjoy the sensation of having you run the brush through his coat. He may not be able to tell you this, but your pup will also appreciate the fact his routine brushings make it easier for him to groom himself.
Be patient and make brush time fun time for both of you. It can be a great bonding time for you and your dog. You can brush your dog every day if you want to and he will allow you to, but you should brush him at least once a week. Grab a brush and give your pup a nice brushing frequently. You will both come to enjoy the time together.