Your dog knows it's his job to groom his coat, that's why he spends so much time licking himself. But a tongue can only do so much. This is where you come in--armed with your small arsenal of brushes, combs, and shears. While your pup's tongue is good at helping to keep himself clean and spread his natural oil, it won't brush put his coat or remove tangles and mats. This is your job and why there are so many different brushes, combs, and types of shears on the market.
You know, as far as your dog is concerned, he does a perfectly good job of grooming himself. He probably isn't too worried about being brushed on a regular basis. Yet, if you want your pup to look his best you need to learn how to brush his coat on a regular basis. Not only will it keep him looking good, it will give you time to check him over for fleas, ticks, mats, debris, injuries, and overall skin condition.
The time you spend brushing your pup's coat is a great time for the two of you to bond. It also gives you time to look for scratches, injuries, dirt, debris, and pests. You should be brushing him daily, but you can get away with brushing him once a week, but no less. Keep it up and before you know it, brushing time will be something you both look forward to.