There are many natural remedies to itching skin. Colloidal oatmeal (oatmeal ground into flour) is an inexpensive and safe treatment that can be found in many pantries, and essential oils such as rosemary, peppermint, and lavender can help relieve the swelling and itching associated with allergies. Even with natural remedies, your veterinarian should be consulted before starting treatment. Certain oils that are remedies for humans, such as tea tree oil, are poisonous for dogs. There are several ointments, shampoos, and sprays that are available on the shelves of your local pet store that incorporate medications like topical antihistamines and anti-inflammatory preparations, to help ease the itching caused by allergies. Oral antihistamines for dogs are prescription based, but there are a few over-the-counter medications that can be used effectively for canines as well as humans. Medications like Benadryl (diphenhydramine), Chlor Trimeton (chlorpheniramine), and Zyrtec (cetirizine) can be effective in treating allergic reactions, and is often recommended off label. A veterinary professional should be consulted before using these medications, as the dosing for dogs is quite a bit different than dosing for people and it can vary based not only on weight but also based on the dog's condition and other medications he may be taking.
Although glucocorticoids have been successfully prescribed to ease allergy symptoms for decades, long term use can induce new disorders such as delayed wound healing and diabetes. Recent advancements have been made in the area of antipruritic medications for animals and there are now effective medications with fewer long term side effects such as cyclosporine (Atopica) and oclacitinib (Apoquel).